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KMBC Wins Three Regional Edward R. Murrow Awards
KMBC, the Hearst ABC affiliate in Kansas City, was awarded three regional Edward R. Murrow Awards by the Radio Television Division News Association. KMBC won for overall excellence, newscast and use of...
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KMBC Manhunt Coverage Wins National Murrow Award
It’s the kind of story that can grip an entire state in terror. A killer on the loose desperately running from the police. He could be anywhere and until he’s found, everyone’s on edge. Hearst-owned...
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Bullying. KSHB Says ‘Not Here, Not Now, Not Ever’
TV stations can be a powerful advocate for change in the community. They have the trust, they have the bullhorn and the access into people’s living rooms. Scripps-owned NBC affiliate KSHB Kansas City...
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KSHB Investigation Spurs Change In Child Abuse Laws
Adrian Jones A three-part investigation by KSHB, the Scripps-owned NBC affiliate in Kansas City, has lead to new legislation designed to strengthen child abuse laws in Kansas. Kansas State...
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WDAF Ahead In Kansas City’s Social Media Actions
How is WDAF, Tribune’s Fox affiliate in Kansas City, able to lead the market with Facebook engagement? An aggressive use of Facebook Live, hyper-local content generated by Facebook users, and a mission...
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Danielle Ray Takes Over Marketing At WDAF
Danielle Ray WDAF, Tribune’s Fox affiliate owned in Kansas City, named Danielle Ray to be the station’s new creative services director. Ray starts the first week in January. Ray will continue to be the...
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WDAF Tears Down The Walls In Creative Services
After looking at these pictures of the new creative services work place just finished at Tribune’s Fox affil WDAF Kansas City, I not only want to work there, I want to live there. Danielle Ray is the...
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Picture Yourself In KC As Promo Producer
It’s not hard to picture yourself working in these digs. This is the new office space for creative services at WDAF, Tribune’s Fox affiliate in Kansas City. Go ahead, pick out where you’d like to sit....
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24-Hour Facebook Live Puts WDAF Over Half Million Fans
WDAF, Tribune’s Fox affiliate in Kansas City, has more Facebook fans, just over 500,000, than any other TV station in town. So the station decided it needed to celebrate that milestone by doing...
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KMBC Airing Missouri U.S. Senate Debate Tonight
KMBC, Hearst’s ABC affiliate in Kansas City, is airing a U.S. Senate debate between Missouri Democratic incumbent Claire McCaskill and Republican challenger Josh Hawley tonight at 9. The two candidates...
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KSHB Goes Hollywood For Football Promos
It’s not every day you get the chance to recruit a well-known Hollywood movie star to do some local promos for your station. Randy Thurman But Randy Thurman seized the opportunity and all he had to do...
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Picture Yourself In KC As Promo Producer
It’s not hard to picture yourself working in these digs. This is the new office space for creative services at WDAF, Tribune’s Fox affiliate in Kansas City. Go ahead, pick out where you’d like to sit....
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24-Hour Facebook Live Puts WDAF Over Half Million Fans
WDAF, Tribune’s Fox affiliate in Kansas City, has more Facebook fans, just over 500,000, than any other TV station in town. So the station decided it needed to celebrate that milestone by doing...
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KMBC Airing Missouri U.S. Senate Debate Tonight
KMBC, Hearst’s ABC affiliate in Kansas City, is airing a U.S. Senate debate between Missouri Democratic incumbent Claire McCaskill and Republican challenger Josh Hawley tonight at 9. The two candidates...
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KSHB Goes Hollywood For Football Promos
It’s not every day you get the chance to recruit a well-known Hollywood movie star to do some local promos for your station. Randy Thurman But Randy Thurman seized the opportunity and all he had to do...
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Tribune’s WDAF Unveils New Set, Graphics And Promos
“The entire room is filled with texture; brick, cement, glass, reclaimed wood, metal and even fire,” said Danielle Ray. OK, it’s a fake fire, but not many news sets have a fireplace. Danielle Ray...
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WDAF ‘Weather Story’ Promos Are Different
Research says the No. 1 reason viewers watch local TV is the weather forecast. It’s hard to be the highest-rated news operation in town if you’re not the top choice for weather. So TV stations tend to...
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‘Battle Of Promo Superstars’ Returns To Promax Station Summit
It’s become a Promax Station Summit favorite. Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. You remember the rules? They couldn’t be simpler....
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TV Promos That Cost Zero, 40 Of Them
I’ve never done a column that shared 40 separate videos. Until now. I hope it doesn’t bring down our website. If today’s column takes more time than usual to load, be patient. And you MUST see the...
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Cultivating Creativity: Tips From Promax Station Summit
When you think about it, few careers demand you be creative every day as much as being in the marketing department of a local TV station. Concepts, ideas, copy, images, video direction, software...
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